When plain old marketing just won’t cut it anymore…
By Comm de Garçon on Jul 29, 2010 in: Fashion, Reaction, Business, Customer Loyalty, Donna Karan, Global Financial Crisis, Hugo Boss, Internet, Jimmy Choo, Karl Lagerfeld, La Perla, Luxury, Marc Jacobs, Marketing, Marketing Strategy, Miuccia Prada, New Social Media, New York Magazine, New York Times, Nicolas Ghesquiere, Online Shopping, Online Store, Organizational Communication, Prada, Sassy Bella, St. John, Theory, UP Manila
It seems that relying solely on deep-seated customer loyalty will no longer guarantee the much-anticipated profit turnout. To survive in the cutthroat world of business, one must possess not only a thick leathery hide for criticism but also a very mu...