By joell lapitan on Dec 22, 2012 in:
guests, howto, technews, amount, corporate branding, design elements, idea, nobody, online, organization, personality, Public Relations, reason, result, scale, successful business, target audience, way
Every good business has an effective brand behind it. If you stop to think about any one of your favorite companies, you likely associate a pretty good amount of images, words, and feelings with that company. It might come as a surprise, however, to...
Since it was founded in 1994, GT slowly captured its market mostly through the so-called word of mouth that miraculously made its products among the sought-after brands in the country today. Now that its products have virtually captured a nationwide...
Because Argentineans love soccer games that they’d cheer for their squad anytime, everywhere (may it be at the stadium or even just at home tweeting), for the Copa America 2011, Ogilvy Argentina brought all those encouragements together. They...
Ikea wanted to launch the iPad catalogue in Norway. But it’s very cold there now due to the freezing winter season. Woolen clothes, like mittens!, should be worn at all times. Mittens, however, made Norwegians unable to use a touch-screen. R...
Contagion is a 2011 medical thriller disaster film directed by Steven Soderbergh. It’s about a spread of a virus transmitted by fomites and the attempts of medical researchers and public health officials to identify the cause of the disease and...
By Comm de Garçon on Jul 1, 2010 in:
Fashion, Reaction, Beauty, Bench, Blogger, Blogging, Broadcast Model, Cindy Go, Cosmopolitan Philippines, Insta-Dri Fast Dry Nail Polish, Interactive Model, New Social Media, OrCom 152, Organizational Communication, Penshoppe, Preview, Public Relations, Publicity, Sally Hansen, Social Media Model, Tavi Gevinson, The Style Rookie, Tina Daniac, Unisell Corporation, UP Manila, Zo Aguila
Two days ago, I was invited to a product launch party for Sally Hansen’s new Insta-Dri Fast Dry Nail Polish. During my on-the-job training over the summer, I learned that as a Public Relations practitioner, a good reputation should always come...
